Marketing Management of Electronic Commerce in the Process of Current Marketing Management

Electronic commerce is booming and has become a phenomenon of our time. While it only existed for relatively short period time, left significant mark on the current form business, which can be referred to as era information revolution. In newly forming conditions, companies must adapt. Otherwise, they will disappear sooner or later. The article discusses marketing management electronic with agricultural food commodities. Its main purpose suggest solution possibility strengthen competitive position commodities trading mostly electronically by using model n order accomplish this. E-commerce provides opportunities identifying weaknesses in company recommending how addressed. addition, best e-commerce practices tools are identified recommended. ones analysed summarised well generalised knowledge designated solving problems among selected that trade predominantly research savings.